/* ===========================================================
   Роман Асанов — asanov.online
   Дизайн v3 «Архитектурный минимализм»
   warm near-neutral grayscale · без акцента · Montserrat · радиус 12px
   =========================================================== */

:root{
  --white:#FBFAF8;
  --paper:#F1F0EC;
  --mist:#E5E3DD;
  --silver:#CBC8BF;
  --stone:#8C887E;
  --slate:#4E4B44;
  --ink:#1B1A16;
  --r:12px;
  --r-sm:9px;
  --r-lg:28px;
  --maxw:1220px;
  --ease:cubic-bezier(.22,.61,.36,1);
  --font:'Montserrat Alternates','Montserrat',-apple-system,BlinkMacSystemFont,sans-serif;
}
*{box-sizing:border-box;}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;}
body{
  margin:0;background:var(--white);color:var(--ink);
  font-family:var(--font);font-weight:400;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
}
button{font-family:inherit;cursor:pointer;border:none;background:none;color:inherit;}
a{color:inherit;text-decoration:none;}
img{display:block;max-width:100%;}
::selection{background:var(--ink);color:var(--white);}
.container{max-width:var(--maxw);margin:0 auto;padding:0 32px;}

/* ── Typography ── */
.display{font-weight:700;font-size:clamp(44px,7.5vw,104px);line-height:.96;
  letter-spacing:-.035em;margin:18px 0 0;text-wrap:balance;}
.display--md{font-size:clamp(40px,6vw,84px);}
.h2{font-weight:600;font-size:clamp(28px,3.4vw,46px);line-height:1.04;
  letter-spacing:-.025em;margin:14px 0 0;text-wrap:balance;}
.h3{font-weight:600;font-size:22px;line-height:1.15;letter-spacing:-.01em;margin:0;}
.lead{font-weight:400;font-size:clamp(16px,1.4vw,19px);line-height:1.62;color:var(--slate);margin:20px 0 0;}
.body{font-weight:400;font-size:15.5px;line-height:1.62;color:var(--slate);margin:12px 0 0;}
.eyebrow{display:flex;align-items:center;gap:10px;font-weight:600;font-size:12px;
  letter-spacing:.2em;text-transform:uppercase;color:var(--stone);}
.eyebrow-idx{color:var(--ink);font-weight:600;}

/* ── Buttons & links ── */
.btn{display:inline-flex;align-items:center;gap:10px;padding:13px 22px;border-radius:var(--r);
  font-weight:600;font-size:14px;letter-spacing:.01em;white-space:nowrap;
  transition:transform .35s var(--ease),background .25s,color .25s,border-color .25s;}
.btn--lg{padding:17px 28px;font-size:15px;}
.btn--dark{background:var(--ink);color:var(--white);}
.btn--dark:hover{background:#33312b;transform:translateY(-2px);}
.btn--ghost{border:1px solid var(--silver);color:var(--ink);}
.btn--ghost:hover{background:var(--paper);border-color:var(--stone);}
.btn-arrow{transition:transform .35s var(--ease);display:inline-block;}
.btn:hover .btn-arrow{transform:translateX(4px);}
.link{font-weight:500;font-size:14px;color:var(--stone);transition:color .25s;letter-spacing:.01em;padding:0;}
.link:hover{color:var(--ink);}
.link--lg{font-size:15px;font-weight:600;color:var(--ink);}
.rule{height:1px;background:var(--mist);border:0;width:100%;}

/* ── Nav ── */
.nav{position:sticky;top:0;z-index:40;background:rgba(251,250,248,0);
  transition:background .4s,box-shadow .4s,border-color .4s;border-bottom:1px solid transparent;}
.nav--scrolled{background:rgba(251,250,248,.82);backdrop-filter:saturate(140%) blur(14px);
  border-bottom:1px solid var(--mist);}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:74px;}
.logo{display:flex;align-items:center;gap:11px;cursor:pointer;}
.logo-mark{width:34px;height:34px;border-radius:9px;background:var(--ink);color:var(--white);
  display:flex;align-items:center;justify-content:center;font-weight:600;font-size:17px;flex:none;
  transition:transform .35s var(--ease);}
.logo:hover .logo-mark{transform:rotate(-6deg);}
.logo-word{font-weight:600;font-size:18px;letter-spacing:-.01em;}
.nav-right{display:flex;align-items:center;gap:14px;}
.nav-links{display:flex;gap:6px;}
.nav-link{padding:9px 15px;border-radius:9px;font-weight:500;font-size:14.5px;color:var(--slate);
  transition:background .25s,color .25s;}
.nav-link:hover{background:var(--paper);color:var(--ink);}
.nav-link--active{color:var(--ink);font-weight:600;background:var(--paper);}
.nav-burger{display:none;width:42px;height:42px;border-radius:var(--r-sm);border:1px solid var(--silver);
  align-items:center;justify-content:center;}
.nav-burger span,.nav-burger span::before,.nav-burger span::after{
  content:"";display:block;width:18px;height:1.6px;background:var(--ink);transition:.3s;}
.nav-burger span::before{transform:translateY(-6px);}
.nav-burger span::after{transform:translateY(4.4px);}

@media (max-width:920px){
  .nav-links{position:fixed;inset:74px 0 auto 0;background:var(--white);flex-direction:column;
    gap:0;padding:0;max-height:0;overflow:hidden;border-bottom:1px solid transparent;
    transition:max-height .35s var(--ease);z-index:39;}
  .nav-links.open{max-height:340px;border-bottom:1px solid var(--mist);}
  .nav-link{width:100%;border-radius:0;padding:16px 32px;font-size:16px;border-bottom:1px solid var(--mist);}
  .nav-burger{display:flex;}
}

/* ── Hero ── */
.hero{padding:clamp(48px,7vw,96px) 0 clamp(56px,6vw,80px);}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:48px;align-items:center;}
.hero-actions{display:flex;gap:14px;margin-top:36px;flex-wrap:wrap;}
.hero-sig{display:flex;justify-content:center;align-items:center;}
.hero-sig img{max-width:100%;height:auto;}
.hero-portrait-wrap{display:flex;justify-content:center;align-items:flex-end;}
.hero-portrait-wrap img{max-height:clamp(360px,46vw,520px);width:auto;border-radius:var(--r);}
.hero-stats{display:flex;gap:64px;margin-top:clamp(48px,6vw,80px);}
.stat{display:flex;flex-direction:column;gap:6px;}
.stat-n{font-weight:700;font-size:clamp(34px,4vw,52px);letter-spacing:-.03em;line-height:1;}
.stat-l{font-size:14px;color:var(--stone);font-weight:500;}

/* ── Sections ── */
.section{padding:clamp(72px,9vw,128px) 0;}
.section--paper{background:var(--paper);}
.section-head{margin-bottom:clamp(40px,5vw,64px);}
.section-head--row{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;}
.section-head .h2{max-width:18ch;}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}

/* method */
.method-card{padding:32px 30px;border:1px solid var(--mist);border-radius:var(--r);background:var(--white);
  transition:transform .4s var(--ease),box-shadow .4s var(--ease),border-color .4s;}
.method-card:hover{transform:translateY(-4px);box-shadow:0 18px 40px -24px rgba(27,26,22,.4);border-color:var(--silver);}
.method-n{font-weight:600;font-size:13px;letter-spacing:.18em;color:var(--stone);margin-bottom:24px;}
.method-card .h3{margin-bottom:10px;}

/* product cards (home) */
.product-card{display:flex;flex-direction:column;padding:30px;border-radius:var(--r);
  background:var(--white);border:1px solid var(--mist);cursor:pointer;height:100%;
  transition:transform .4s var(--ease),box-shadow .4s var(--ease),border-color .4s;}
.product-card:hover{transform:translateY(-4px);box-shadow:0 20px 44px -26px rgba(27,26,22,.45);border-color:var(--silver);}
.product-card-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:26px;}
.product-code{font-weight:600;font-size:13px;letter-spacing:.12em;color:var(--stone);}
.product-tag{font-size:12px;font-weight:500;letter-spacing:.04em;color:var(--stone);text-transform:lowercase;}
.product-name{font-weight:600;font-size:26px;letter-spacing:-.02em;margin:0 0 4px;}
.product-go{margin-top:auto;padding-top:22px;font-weight:600;font-size:14px;color:var(--ink);transition:transform .35s var(--ease);}
.product-card:hover .product-go{transform:translateX(4px);}

/* about */
.about-grid{display:grid;grid-template-columns:1fr 1.2fr;gap:56px;align-items:start;}
.about-edu{display:grid;grid-template-columns:1fr 1fr;gap:10px 28px;margin-top:32px;}
.about-edu span{font-size:13.5px;color:var(--slate);font-weight:500;padding-left:16px;position:relative;}
.about-edu span::before{content:"";position:absolute;left:0;top:9px;width:7px;height:7px;border-radius:3px;background:var(--silver);}
.about-portrait{margin-top:36px;border:1px solid var(--mist);border-radius:var(--r);overflow:hidden;
  background:var(--paper);display:inline-flex;}
.about-portrait img{max-height:440px;width:auto;}
/* образование и сертификаты */
.creds{margin-top:32px;border-top:1px solid var(--mist);}
.cred{display:flex;align-items:flex-start;gap:18px;padding:18px 0;border-bottom:1px solid var(--mist);}
.cred-logo{width:46px;height:46px;flex:none;object-fit:contain;}
.cred h4{font-weight:600;font-size:15.5px;letter-spacing:-.01em;margin:2px 0 4px;line-height:1.3;}
.cred p{font-size:13.5px;color:var(--stone);line-height:1.45;margin:0;}

.members{display:flex;align-items:center;gap:16px;margin-top:28px;}
.members img{height:30px;width:auto;filter:grayscale(1) contrast(.85) brightness(.35);opacity:.9;}
.members .m-txt{font-size:13px;color:var(--slate);font-weight:500;line-height:1.4;}
.members .m-txt b{color:var(--ink);}

/* posts */
.post-card{padding:28px;border-radius:var(--r);background:var(--white);border:1px solid var(--mist);
  cursor:pointer;display:block;transition:transform .4s var(--ease),box-shadow .4s var(--ease),border-color .4s;}
.post-card:hover{transform:translateY(-4px);box-shadow:0 18px 40px -26px rgba(27,26,22,.4);border-color:var(--silver);}
.post-date{font-weight:600;font-size:12.5px;letter-spacing:.08em;color:var(--stone);}
.post-title{font-weight:600;font-size:21px;line-height:1.18;letter-spacing:-.015em;margin:14px 0 0;}

/* ── Page hero (inner pages) ── */
.page-hero{padding:clamp(56px,8vw,120px) 0 clamp(32px,4vw,56px);}

/* product detail */
.product-detail-head{margin-bottom:clamp(36px,4vw,56px);}
.product-detail-meta{display:flex;align-items:center;gap:18px;}
.product-code--lg{font-size:15px;}
.product-detail-name{font-weight:700;font-size:clamp(34px,4.5vw,60px);letter-spacing:-.03em;margin:14px 0 18px;}
.format-list{display:flex;flex-direction:column;border-top:1px solid var(--mist);}
.format-row{display:grid;grid-template-columns:1.3fr 1fr 1.6fr auto;gap:28px;align-items:center;
  padding:24px 8px;border-bottom:1px solid var(--mist);border-radius:var(--r);
  transition:padding .3s var(--ease),background .3s;}
.format-row:hover{background:var(--white);padding-left:20px;padding-right:20px;}
.section--paper .format-row:hover{background:var(--paper);}
.format-t{font-weight:600;font-size:19px;letter-spacing:-.01em;}
.format-m{font-size:13.5px;font-weight:500;color:var(--stone);}
.format-d{font-size:14.5px;color:var(--slate);line-height:1.5;}
.format-go{width:42px;height:42px;border-radius:10px;border:1px solid var(--silver);
  display:flex;align-items:center;justify-content:center;font-size:17px;color:var(--ink);flex:none;
  transition:background .25s,color .25s,transform .35s var(--ease);}
.format-go:hover{background:var(--ink);color:var(--white);transform:translateX(3px);}
.product-link{margin-top:28px;}

/* featured post */
.featured{display:grid;grid-template-columns:1.4fr .9fr;gap:40px;align-items:center;cursor:pointer;
  padding:40px;border-radius:var(--r);border:1px solid var(--mist);background:var(--white);
  transition:transform .4s var(--ease),box-shadow .4s var(--ease),border-color .4s;}
.featured:hover{transform:translateY(-4px);box-shadow:0 24px 52px -28px rgba(27,26,22,.45);border-color:var(--silver);}
.featured-title{font-weight:700;font-size:clamp(28px,3.4vw,44px);letter-spacing:-.025em;line-height:1.04;margin:14px 0 0;}
.featured-aside{display:flex;justify-content:center;}

/* ── single article ── */
.article{max-width:720px;margin:0 auto;padding:clamp(40px,7vw,96px) 32px;}
.article .a-date{font-weight:600;font-size:12.5px;letter-spacing:.08em;color:var(--stone);}
.article h1{font-weight:700;font-size:clamp(32px,5vw,60px);line-height:1.02;letter-spacing:-.03em;margin:14px 0 28px;}
.article .lede{font-size:clamp(17px,1.6vw,20px);line-height:1.6;color:var(--slate);margin:0 0 24px;}
.article p{font-size:16.5px;line-height:1.7;color:var(--slate);margin:0 0 20px;}
.article h2{font-weight:600;font-size:26px;letter-spacing:-.02em;margin:36px 0 12px;}

/* ── Signature graphic ── */
.sig{max-width:100%;height:auto;}
.sig-rot{transform-box:view-box;transform-origin:230px 230px;}
.sig-rot-a{animation:sigSpin 64s linear infinite;}
.sig-rot-b{animation:sigSpinR 88s linear infinite;}
.sig-rot-c{animation:sigSpin 116s linear infinite;}
.sig-arc{transform-box:view-box;transform-origin:230px 230px;animation:sigSpinR 40s linear infinite;}
@keyframes sigSpin{to{transform:rotate(360deg);}}
@keyframes sigSpinR{to{transform:rotate(-360deg);}}

/* ── Reveal ── */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease),transform .8s var(--ease);}
.reveal.in{opacity:1;transform:none;}
.reveal[data-d="1"]{transition-delay:.07s;}
.reveal[data-d="2"]{transition-delay:.14s;}
.reveal[data-d="3"]{transition-delay:.21s;}
.reveal[data-d="4"]{transition-delay:.28s;}

/* ── Footer ── */
.footer{background:var(--ink);color:var(--white);padding:clamp(64px,7vw,104px) 0 40px;border-radius:28px 28px 0 0;}
.footer .eyebrow{color:#9a958a;}
.footer .h2{color:var(--white);}
.footer-top{display:flex;justify-content:space-between;align-items:flex-end;gap:40px;
  padding-bottom:clamp(48px,6vw,80px);border-bottom:1px solid #38362f;}
.footer .body{color:#b8b3a8;}
.footer-bottom{display:flex;justify-content:space-between;align-items:center;gap:24px;padding-top:36px;flex-wrap:wrap;}
.footer .logo-mark{background:var(--white);color:var(--ink);}
.footer .logo-word{color:var(--white);}
.footer-meta{display:flex;gap:24px;font-size:13.5px;color:#8c887e;flex-wrap:wrap;}
.footer-links{display:flex;gap:22px;flex-wrap:wrap;}
.footer .link{color:#b8b3a8;}
.footer .link:hover{color:var(--white);}
.footer .btn--dark{background:var(--white);color:var(--ink);}
.footer .btn--dark:hover{background:var(--paper);}
.footer-members{display:flex;align-items:center;gap:14px;margin-top:24px;}
.footer-members img{height:26px;filter:grayscale(1) brightness(3);opacity:.8;}
.footer-members .m-txt{font-size:12.5px;color:#b8b3a8;line-height:1.4;}
.footer-members .m-txt b{color:var(--white);}

/* ── Popup lead form ── */
.modal-overlay{position:fixed;inset:0;background:rgba(27,26,22,.5);backdrop-filter:blur(3px);
  display:none;align-items:center;justify-content:center;z-index:100;padding:20px;}
.modal-overlay.open{display:flex;}
.modal{background:var(--white);border-radius:var(--r);max-width:520px;width:100%;
  max-height:92vh;overflow:auto;position:relative;border:1px solid var(--mist);}
.modal-head{padding:32px 34px 0;}
.modal-head h3{font-weight:700;font-size:clamp(24px,4vw,34px);letter-spacing:-.025em;margin:12px 0 0;line-height:1.05;}
.modal-head p{font-size:14.5px;color:var(--slate);margin:12px 0 0;line-height:1.55;}
.modal-close{position:absolute;top:20px;right:22px;width:34px;height:34px;border-radius:var(--r-sm);
  border:1px solid var(--mist);font-size:16px;color:var(--slate);display:flex;align-items:center;justify-content:center;
  transition:.25s;}
.modal-close:hover{background:var(--paper);color:var(--ink);}
.modal form{padding:26px 34px 34px;}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px;width:100%;}
.field{display:flex;flex-direction:column;gap:7px;margin-bottom:16px;min-width:0;}
.field label{font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--stone);}
.field .opt{text-transform:none;color:var(--silver);font-weight:500;letter-spacing:0;}
.field input,.field textarea{font-family:inherit;font-size:15.5px;color:var(--ink);background:var(--white);
  border:1px solid var(--silver);border-radius:var(--r);padding:12px 14px;width:100%;min-width:0;
  transition:border-color .25s,box-shadow .25s;}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--ink);box-shadow:0 0 0 3px var(--mist);}
.field textarea{resize:vertical;min-height:84px;}
.modal .btn{width:100%;justify-content:center;margin-top:8px;}
.modal .consent{font-size:11.5px;color:var(--stone);line-height:1.5;margin-top:16px;}
.form-success{padding:44px 34px;text-align:center;display:none;}
.form-success.show{display:block;}
.form-success h3{font-weight:700;font-size:28px;letter-spacing:-.02em;}
.form-success p{color:var(--slate);margin-top:12px;}
@media(max-width:560px){.form-row{grid-template-columns:1fr;}}

/* ── Responsive ── */
@media (max-width:920px){
  .hero{padding-top:18px;padding-bottom:28px;}
  .hero-grid{grid-template-columns:1fr;gap:16px;}
  .hero-actions{margin-top:24px;}
  .hero-sig{order:-1;width:100%;max-width:460px;margin:0 auto;}
  .hero-portrait-wrap{order:-1;max-width:340px;margin:0 auto;}
  .grid-3{grid-template-columns:1fr;}
  .about-grid{grid-template-columns:1fr;gap:32px;}
  .featured{grid-template-columns:1fr;}
  .featured-aside{display:none;}
  /* мобильная раскладка форматов — стопкой, слева, с понятными атрибутами */
  .format-row{display:block;padding:22px 0;}
  .format-row:hover{padding-left:0;padding-right:0;background:none;}
  .format-t{font-size:20px;}
  .format-m{margin-top:8px;display:inline-block;font-size:11px;font-weight:600;letter-spacing:.07em;
    text-transform:uppercase;color:var(--slate);background:var(--paper);border:1px solid var(--mist);
    border-radius:999px;padding:5px 12px;}
  .section--paper .format-m{background:var(--white);}
  .format-d{margin-top:12px;}
  .format-go{margin-top:16px;width:auto;height:auto;border-radius:10px;padding:11px 20px;
    display:inline-flex;align-items:center;gap:8px;font-size:13.5px;font-weight:600;
    border-color:var(--ink);}
  .format-go::before{content:"Записаться";}
  .section-head--row{flex-direction:column;align-items:flex-start;}
  .hero-stats{gap:32px;}
}
@media (max-width:560px){
  .container{padding:0 20px;}
  .footer-top{flex-direction:column;align-items:flex-start;}
  .hero-stats{flex-wrap:wrap;}
}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none;}
  .sig-rot,.sig-arc{animation:none;}
  html{scroll-behavior:auto;}
}

/* ── 3D volumetric signature (hero) ── */
.sig3d{width:100%;max-width:460px;margin:0 auto;aspect-ratio:1;display:flex;
  align-items:center;justify-content:center;perspective:1300px;}
.sig3d-stage{position:relative;width:58%;height:58%;transform-style:preserve-3d;
  animation:sig3dSpin 26s linear infinite;will-change:transform;}
.sig3d-frame{position:absolute;inset:0;border:1.5px solid;border-radius:24px;}
.sig3d-stage::after{content:"";position:absolute;left:50%;top:50%;width:7px;height:7px;
  margin:-3.5px 0 0 -3.5px;border-radius:50%;background:var(--ink);}
@keyframes sig3dSpin{
  from{transform:rotateX(-22deg) rotateY(0deg);}
  to{transform:rotateX(-22deg) rotateY(360deg);}
}
@media (prefers-reduced-motion:reduce){.sig3d-stage{animation:none;transform:rotateX(-22deg) rotateY(-32deg);}}
@media (max-width:920px){.sig3d{max-width:300px;}}
/* динамическая графика — вертикаль (десктоп) / горизонталь (мобайл) */
.hero-art{width:100%;display:flex;justify-content:center;}
.ha-vert{width:100%;max-width:300px;height:auto;display:block;margin:0 auto;}
.ha-horz{display:none;}
.hero-art .ha-s1{animation:haSpin 80s linear infinite;}
.hero-art .ha-s2{animation:haSpin 34s linear infinite;}
.hero-art .ha-s3{animation:haSpinR 26s linear infinite;}
.hero-art .ha-s4{animation:haSpin 20s linear infinite;}
.hero-art .ha-s5{animation:haSpinR 18s linear infinite;}
@keyframes haSpin{to{transform:rotate(360deg);}}
@keyframes haSpinR{to{transform:rotate(-360deg);}}
@media (max-width:920px){
  .ha-vert{display:none;}
  .ha-horz{display:block;width:100%;max-width:460px;height:auto;margin:0 auto;}
}
@media (prefers-reduced-motion:reduce){.hero-art [class^="ha-s"]{animation:none;}}

/* hero с графикой-фоном (canvas + сетка) — на любой секции */
.has-bg{position:relative;overflow:hidden;}
.has-bg .hero-bg{position:absolute;inset:0;width:100%;height:100%;z-index:0;pointer-events:none;}
.has-bg > .container{position:relative;z-index:1;}

/* согласие на обработку ПДн возле CTA */
.consent-note{font-size:12px;line-height:1.5;color:var(--stone);margin-top:14px;max-width:480px;}
.consent-note a{color:var(--slate);text-decoration:underline;}
.consent-note a:hover{color:var(--ink);}
.hero--center .consent-note{margin-left:auto;margin-right:auto;}
.footer .consent-note{color:#8c887e;}
.footer .consent-note a{color:#b8b3a8;}
.footer-legal{font-size:12.5px;line-height:1.6;color:#8c887e;padding-top:20px;margin-top:8px;border-top:1px solid #38362f;}
/* согласие у кнопки в шапке — подсказка */
.nav-cta-wrap{position:relative;display:inline-flex;}
.consent-tip{position:absolute;top:calc(100% + 10px);right:0;width:248px;font-size:11.5px;line-height:1.5;
  color:var(--stone);background:var(--white);border:1px solid var(--mist);border-radius:10px;padding:10px 12px;
  box-shadow:0 10px 28px rgba(27,26,22,.12);opacity:0;visibility:hidden;transform:translateY(-4px);
  transition:opacity .18s var(--ease),transform .18s var(--ease),visibility .18s;pointer-events:none;z-index:60;}
.consent-tip a{color:var(--slate);text-decoration:underline;}
.consent-tip a:hover{color:var(--ink);}
.nav-cta-wrap:hover .consent-tip,.nav-cta-wrap:focus-within .consent-tip{opacity:1;visibility:visible;transform:translateY(0);pointer-events:auto;}

/* ══════════════════ Виджет онлайн-записи ══════════════════ */
.bkw{position:fixed;inset:0;z-index:200;display:flex;align-items:center;justify-content:center;
  padding:20px;opacity:0;visibility:hidden;transition:opacity .25s var(--ease),visibility .25s;}
.bkw.on{opacity:1;visibility:visible;}
.bkw-back{position:absolute;inset:0;background:rgba(27,26,22,.55);backdrop-filter:blur(3px);}
.bkw-win{position:relative;background:var(--white);border-radius:var(--r);width:100%;max-width:560px;
  max-height:88vh;display:flex;flex-direction:column;overflow:hidden;
  box-shadow:0 40px 90px -30px rgba(27,26,22,.5);transform:translateY(14px);transition:transform .3s var(--ease);}
.bkw.on .bkw-win{transform:translateY(0);}
.bkw-x{position:absolute;top:14px;right:16px;z-index:2;width:34px;height:34px;border:none;background:none;
  font-size:26px;line-height:1;color:var(--stone);cursor:pointer;border-radius:8px;}
.bkw-x:hover{background:var(--paper);color:var(--ink);}
.bkw-head{padding:26px 28px 18px;border-bottom:1px solid var(--mist);flex:none;}
.bkw-step{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--stone);margin-bottom:7px;}
.bkw-title{font-size:22px;font-weight:700;letter-spacing:-.02em;margin:0;color:var(--ink);}
.bkw-body{padding:22px 28px 28px;overflow-y:auto;}
.bkw-load,.bkw-empty{padding:34px 0;text-align:center;color:var(--stone);font-size:15px;}
.bkw-err{padding:16px;border-radius:10px;background:#f7ecec;border:1px solid #e2c4c4;color:#8a2b2b;font-size:14.5px;line-height:1.5;}
.bkw-alt{font-size:14px;color:var(--stone);margin-top:14px;}
.bkw-alt a{color:var(--slate);text-decoration:underline;}

/* список продуктов */
.bkw-list{display:flex;flex-direction:column;gap:10px;}
.bkw-item{display:flex;align-items:center;gap:14px;width:100%;text-align:left;cursor:pointer;
  background:var(--white);border:1px solid var(--mist);border-radius:var(--r);padding:16px 18px;
  font:inherit;color:var(--ink);transition:border-color .2s,transform .2s,box-shadow .2s;}
.bkw-item:hover{border-color:var(--silver);transform:translateY(-2px);box-shadow:0 12px 28px -18px rgba(27,26,22,.45);}
.bkw-item-main{flex:1;min-width:0;}
.bkw-item-t{font-weight:600;font-size:16.5px;letter-spacing:-.01em;}
.bkw-item-d{font-size:13.5px;color:var(--slate);line-height:1.5;margin-top:5px;}
.bkw-item-m{font-size:12.5px;font-weight:600;color:var(--stone);margin-top:8px;letter-spacing:.02em;}
.bkw-item-go{color:var(--stone);font-size:18px;flex:none;}
.bkw-item:hover .bkw-item-go{color:var(--ink);}

/* выбранный продукт */
.bkw-sel{display:flex;align-items:center;justify-content:space-between;gap:12px;
  padding:11px 14px;background:var(--paper);border-radius:10px;font-weight:600;font-size:14.5px;}
.bkw-change{border:none;background:none;font:inherit;font-size:13px;font-weight:600;
  color:var(--stone);text-decoration:underline;cursor:pointer;flex:none;}
.bkw-change:hover{color:var(--ink);}
.bkw-meta{font-size:13px;color:var(--stone);margin:8px 0 18px;font-weight:500;}
.bkw-when{font-size:15.5px;font-weight:600;color:var(--ink);margin:10px 0 20px;}

/* дни и слоты */
.bkw-days{display:flex;flex-direction:column;gap:16px;}
.bkw-day-h{font-size:13.5px;color:var(--stone);margin-bottom:8px;}
.bkw-day-h b{color:var(--ink);font-weight:600;}
.bkw-times{display:flex;flex-wrap:wrap;gap:8px;}
.bkw-time{font:inherit;font-size:14px;font-weight:600;cursor:pointer;color:var(--ink);
  background:var(--white);border:1px solid var(--silver);border-radius:9px;padding:9px 14px;transition:all .18s;}
.bkw-time:hover{background:var(--ink);color:var(--white);border-color:var(--ink);}
.bkw-nav{display:flex;justify-content:space-between;gap:10px;margin-top:22px;padding-top:16px;border-top:1px solid var(--mist);}
.bkw-nav-b{font:inherit;font-size:13.5px;font-weight:600;color:var(--slate);cursor:pointer;
  background:none;border:1px solid var(--mist);border-radius:9px;padding:9px 14px;}
.bkw-nav-b:hover{border-color:var(--silver);color:var(--ink);}

/* форма */
.bkw-form label{display:block;font-size:12px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;
  color:var(--stone);margin:16px 0 6px;}
.bkw-form input[type=text],.bkw-form input[type=email],.bkw-form input[type=tel],.bkw-form textarea{
  width:100%;font:inherit;font-size:15px;background:var(--white);color:var(--ink);
  border:1px solid var(--silver);border-radius:10px;padding:11px 13px;}
.bkw-form input:focus,.bkw-form textarea:focus{outline:none;border-color:var(--ink);box-shadow:0 0 0 3px var(--mist);}
.bkw-form textarea{resize:vertical;}
.bkw-hint{font-size:12px;color:var(--stone);margin-top:5px;}
.bkw-hp{position:absolute!important;left:-9999px!important;opacity:0!important;height:0!important;}
.bkw-consent{display:flex!important;align-items:flex-start;gap:10px;margin:20px 0 0!important;
  text-transform:none!important;letter-spacing:0!important;font-size:13px!important;font-weight:400!important;
  color:var(--slate)!important;line-height:1.5;cursor:pointer;}
.bkw-consent input{width:auto!important;margin-top:2px;flex:none;}
.bkw-consent a{color:var(--slate);text-decoration:underline;}
.bkw-consent a:hover{color:var(--ink);}
.bkw-formerr{margin-top:14px;padding:11px 13px;border-radius:9px;background:#f7ecec;
  border:1px solid #e2c4c4;color:#8a2b2b;font-size:13.5px;line-height:1.45;}
.bkw-submit{width:100%;margin-top:18px;font:inherit;font-size:15px;font-weight:600;cursor:pointer;
  background:var(--ink);color:var(--white);border:none;border-radius:var(--r);padding:14px 20px;transition:background .2s;}
.bkw-submit:hover{background:#33312b;}
.bkw-submit:disabled{opacity:.6;cursor:default;}
.bkw-fine{font-size:12px;color:var(--stone);text-align:center;margin:12px 0 0;line-height:1.5;}

/* готово */
.bkw-done{text-align:center;padding:12px 0;}
.bkw-done-i{width:56px;height:56px;margin:0 auto 18px;border-radius:50%;background:var(--ink);color:var(--white);
  display:flex;align-items:center;justify-content:center;font-size:26px;}
.bkw-done-t{font-weight:600;font-size:18px;letter-spacing:-.01em;}
.bkw-done-w{font-size:15px;color:var(--slate);margin-top:6px;}
.bkw-done-p{font-size:14px;color:var(--stone);line-height:1.6;margin:18px auto 22px;max-width:380px;}

@media(max-width:560px){
  .bkw{padding:0;}
  .bkw-win{max-width:100%;height:100%;max-height:100%;border-radius:0;}
  .bkw-head{padding:22px 20px 16px;}
  .bkw-body{padding:18px 20px 28px;}
}

/* центрированный hero */
.hero--center{text-align:center;}
.hero--center .hero-copy{max-width:780px;margin-left:auto;margin-right:auto;}
.hero--center .eyebrow{justify-content:center;}
.hero--center .display,.hero--center .h2{margin-left:auto;margin-right:auto;}
.hero--center .lead{max-width:640px;margin-left:auto;margin-right:auto;}
.hero--center .hero-actions{justify-content:center;}
.hero--center .hero-stats{justify-content:center;}

/* ── Method: intro + audience ── */
.method-intro{max-width:760px;margin-bottom:clamp(36px,4vw,52px);}
.audience{margin-top:clamp(40px,5vw,56px);padding:clamp(28px,3vw,40px);border:1px solid var(--mist);
  border-radius:var(--r);background:var(--white);}
.section--paper .audience{background:var(--paper);}
.audience h3{font-weight:600;font-size:18px;letter-spacing:-.01em;margin:0 0 18px;}
.audience ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:14px 32px;}
.audience li{font-size:14.5px;color:var(--slate);line-height:1.5;padding-left:18px;position:relative;}
.audience li::before{content:"";position:absolute;left:0;top:9px;width:7px;height:7px;border-radius:3px;background:var(--silver);}
@media(max-width:680px){.audience ul{grid-template-columns:1fr;}}

/* ── Blog images ── */
.post-card{padding:0;overflow:hidden;}
.post-card .post-body{padding:24px 26px 26px;}
.post-img,.featured-img{background:var(--paper);position:relative;overflow:hidden;border-bottom:1px solid var(--mist);}
.post-img{aspect-ratio:16/10;}
/* размытая подложка — продолжение цвета краёв картинки */
.post-img .cover-blur,.featured-img .cover-blur{position:absolute;inset:0;z-index:0;
  background-size:cover;background-position:center;filter:blur(22px) saturate(1.15);transform:scale(1.25);}
/* сама картинка — целиком (contain) */
.post-img img,.featured-img img{position:relative;z-index:1;width:100%;height:100%;object-fit:contain;display:block;}
.img-ph{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;
  background:
    repeating-linear-gradient(135deg, rgba(140,136,126,.05) 0 14px, rgba(140,136,126,.09) 14px 28px),
    var(--paper);}
.img-ph svg{width:42%;max-width:120px;height:auto;opacity:.5;}
/* featured layout with image */
.featured{grid-template-columns:1.1fr .9fr;padding:0;overflow:hidden;align-items:stretch;}
.featured .featured-body{padding:clamp(28px,3vw,40px);align-self:center;}
.featured-img{min-height:260px;border-bottom:0;border-left:1px solid var(--mist);}
@media(max-width:920px){.featured{grid-template-columns:1fr;}.featured-img{display:block;min-height:200px;border-left:0;border-top:1px solid var(--mist);}}

/* ── Identity n+1 page ── */
.n1-concept{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;}
.n1-concept .c{border-top:1px solid var(--mist);padding-top:18px;}
.n1-concept .c .n{font-weight:600;font-size:13px;letter-spacing:.14em;color:var(--stone);margin-bottom:10px;}
.n1-concept .c h3{font-weight:600;font-size:19px;letter-spacing:-.01em;margin:0 0 8px;}
.n1-concept .c p{font-size:14.5px;color:var(--slate);line-height:1.55;margin:0;}
@media(max-width:680px){.n1-concept{grid-template-columns:1fr;}}
.ladder{display:flex;align-items:stretch;border:1px solid var(--mist);border-radius:var(--r);overflow:hidden;margin-top:28px;}
.ladder .step{flex:1;text-align:center;padding:20px 12px;border-right:1px solid var(--mist);
  font-weight:600;font-size:clamp(14px,1.6vw,18px);color:var(--slate);}
.ladder .step:last-child{border-right:0;}
.ladder .step.now{background:var(--ink);color:var(--white);}
.ladder .step small{display:block;font-weight:500;font-size:11px;letter-spacing:.06em;
  text-transform:uppercase;color:var(--stone);margin-top:6px;}
.ladder .step.now small{color:#b8b3a8;}
.layers{display:grid;grid-template-columns:1fr 1fr;gap:24px;}
.layers .layer{border:1px solid var(--mist);border-radius:var(--r);padding:26px 28px;background:var(--white);}
.section--paper .layers .layer{background:var(--paper);}
.layers .layer .n{font-weight:600;font-size:13px;letter-spacing:.14em;color:var(--stone);margin-bottom:12px;}
.layers .layer h3{font-weight:600;font-size:18px;margin:0 0 8px;letter-spacing:-.01em;}
.layers .layer p{font-size:14px;color:var(--slate);line-height:1.55;margin:0;}
@media(max-width:680px){.layers{grid-template-columns:1fr;}}
.dodont{display:grid;grid-template-columns:1fr 1fr;gap:24px;}
.dodont .col h3{font-weight:600;font-size:16px;letter-spacing:.04em;margin:0 0 16px;text-transform:uppercase;}
.dodont .col.no h3{color:var(--stone);}
.dodont ul{list-style:none;margin:0;padding:0;}
.dodont li{font-size:14.5px;color:var(--slate);line-height:1.5;padding:12px 0 12px 20px;position:relative;border-top:1px solid var(--mist);}
.dodont li::before{content:"";position:absolute;left:0;top:19px;width:8px;height:1.5px;background:var(--silver);}
.dodont .col.yes li::before{width:8px;height:8px;top:16px;border-radius:2px;background:var(--ink);}
@media(max-width:680px){.dodont{grid-template-columns:1fr;}}
.faq{max-width:820px;}
.faq details{border-top:1px solid var(--mist);padding:4px 0;}
.faq details[open]{padding-bottom:8px;}
.faq summary{list-style:none;cursor:pointer;font-weight:600;font-size:clamp(16px,1.8vw,19px);
  letter-spacing:-.01em;padding:18px 36px 18px 0;position:relative;}
.faq summary::-webkit-details-marker{display:none;}
.faq summary::after{content:"+";position:absolute;right:6px;top:16px;font-weight:400;font-size:22px;color:var(--stone);transition:transform .25s;}
.faq details[open] summary::after{content:"–";}
.faq p{font-size:15px;color:var(--slate);line-height:1.6;margin:0 0 14px;max-width:680px;}
.page-cta{display:flex;gap:14px;flex-wrap:wrap;margin-top:32px;}

/* product → page button (n+1 teaser on products) */
.product-pagebtn{margin-top:26px;}

/* generic content modal (biography) */
.modal--wide{max-width:680px;}
.modal-content{padding:0 34px 34px;}
.modal-content p{font-size:15.5px;line-height:1.7;color:var(--slate);margin:0 0 16px;}
.modal-content h4{font-weight:600;font-size:17px;letter-spacing:-.01em;margin:26px 0 8px;color:var(--ink);}
.bio-portrait{float:right;width:150px;margin:0 0 16px 22px;border-radius:var(--r);border:1px solid var(--mist);overflow:hidden;background:var(--paper);}
@media(max-width:560px){.bio-portrait{float:none;width:140px;margin:0 0 16px;}}